Simplifying 100s of Product Combinations
Custom eCommerce Solution Drives Growth for DIY Patio Provider
Our client, a provider of DIY patios, pergolas, and carports, faced a significant challenge in their online sales process. Their goal was to streamline the sale of custom shade structures through an ecommerce platform. With hundreds of pricing combinations and a system heavily reliant on manual quotes, they needed a solution to transform their digital presence and improve their sales efficiency.
In today’s market, where customers expect quick and seamless online experiences, our client risked losing ground to competitors if they couldn’t address this complex issue. Their existing system was not only inefficient but also hindered their ability to scale the business and meet customer demands.
Challenges
The client faced three primary issues:
- 1
Inefficient Quoting Process
The manual quoting system was time-consuming and labour-intensive. Staff were overwhelmed with requests, spending considerable time calculating prices for custom configurations. This slowed down sales and often led to customer frustration. - 2
Poor Website Usability
The existing website was difficult to navigate, particularly when it came to customising products. Many potential customers abandoned their purchase due to the confusing user interface. - 3
Complex Product Variations
The ecommerce platform struggled to handle the numerous product variations. With multiple combinations of styles, roof types, dimensions, and add-ons, the system was unable to efficiently manage the complexity.
Strategy
Enter Pixite, the expert guide ready to lead our client on their journey to ecommerce success. We implemented a comprehensive strategy:
1
Created a custom WooCommerce website designed to efficiently handle the complexities of selling customisable shade structures.
2
Developed an advanced semantic workflow to manage the various product combinations, ensuring accurate and automated pricing.
3
Redesigned the user journey, creating an intuitive interface that simplified the product configuration process for customers.
4
Implemented a targeted SEO strategy to increase visibility and drive relevant traffic to the new website.
5
Set up Google Shopping campaigns to leverage the products for cost-effective advertising.
6
Built the solution with long-term scalability in mind, utilising WooCommerce hooks and filters to ensure flexibility for future updates.
7
Executed an integrated marketing approach, aligning the new website with campaigns across Google Ads, Meta, and email to ensure consistent brand messaging across all digital channels.
Results
The transformation was as significant as turning a flat pack into a fully assembled masterpiece! Before our intervention, the client's business was overwhelmed with manual processes and inefficient online sales. After implementing our strategy:
Google Shopping campaigns delivered high-quality leads at a cost-per-click lower than the price of a garden gnome.
Customers can now purchase custom shade structures online without manual intervention from staff, reducing workload and accelerating sales faster than a nail gun.
The site experienced a substantial increase in visitors, necessitating two server upgrades to manage demand - a traffic jam we were happy to solve.
Revenue saw a significant uptick, though specific figures are confidential. Let's just say the growth curve was steeper than a gable roof.
The project was completed in 6 months, providing the client with a scalable platform ready to weather any storm of growth.
SEO efforts bore fruit, with the site now ranking for key industry terms, making the business as visible as a brightly colored patio umbrella.
The new system dramatically reduced time spent on manual quotes, allowing the team to focus on growth rather than paperwork.
Pixite’s unique approach created a comprehensive e-commerce solution for a complex product offering. We engineered a complete digital ecosystem tailored to handle intricate product configurations, seamlessly integrating custom development, UX design, and digital marketing strategies.
Like constructing a custom home, this project required meticulous planning. We leveraged our WooCommerce expertise to create a proof of concept before full-scale implementation. The result? A system that meets current needs and avoids technical debt through future updates.
Our semantic workflow efficiently handles diverse product combinations, transforming a cumbersome process into a streamlined, user-friendly experience. We also implemented SEO and paid advertising campaigns to attract and convert customers effectively.
The takeaway is clear: Pixite delivers a cohesive, end-to-end solution across multiple digital services. Like a modular building system customisable to any spec, our experienced team creates digital strategies that adapt to and elevate every aspect of your business. From custom development to digital marketing, we set the stage for future growth.
Impact
Growth in Google Search Clicks
Increase in Google Ads Conversions
Increase in Users
Average Engagement Time
Stephen Carruthers: “Exceptional is the best way to describe this team of talented people that have exceeded our expectations.”
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