Domcrete, a leading concrete supplier, partnered with Pixite to transform their struggling website and build on their SEO success.
The relationship began with SEO services that delivered impressive results, increasing their traffic fivefold. However, their website infrastructure was severely limiting further growth. Root-level styling conflicts made even minor updates impossible, while the homepage suffered from a frustrating 5-second load time. Backend operations were equally challenging, with simple product editing taking up to 30 seconds per page.
Despite collaborative efforts with the web host and implementing various CDN solutions, the foundational issues caused by the original development couldn’t be resolved through optimisation alone. We developed a custom WooCommerce solution that preserved their hard-won SEO gains while prioritising user experience and speed.
The results speak for themselves. The new website delivers exceptional performance, with interaction rates increasing by an impressive 71% and bounce rates dropping dramatically from 75% to 33%. Most importantly, the streamlined experience has directly contributed to increased sales, proving that investing in proper web infrastructure pays dividends.
