From $3.2M to $4.5M in 6 Months
Elevating Success: The Velocity Home Lifts Story
In the bustling city of Penrith, a local lift manufacturer, Velocity Home Lifts, was facing a bit of a downward trend. Despite having a unique product – “The Compass”, the only lift manufactured in Sydney – their sales were as stagnant as a lift stuck between floors. Their brand? Well, let’s just say it was about as exciting as elevator music. This was their critical challenge: how to elevate their business to new heights in a market more crowded than a lift at rush hour.
Challenges
Velocity Home Lifts grappled with three major issues:
- 1Their brand, reminiscent of an atom rather than a lift, was aging and misrepresented their business. It was as if they were trying to sell spacecraft parts instead of lifts!
- 2They relied on referrals and on Facebook Ads, which generated leads but with low intent, unsuitable for their high-ticket items. It was like fishing with a net full of holes - lots of activity, but few catches.
- 3They struggled to showcase their products effectively, with outdated brochures and a vulnerable Joomla-based website plagued by spam. Their digital presence was as rickety as an old dumbwaiter.
Strategy
Enter Pixite, the expert guide ready to lead Velocity Home Lifts on their journey to success. Like master engineers designing a state-of-the-art elevator system, we implemented a comprehensive strategy:
1
Discovery and Analysis
We conducted thorough research to understand The Culinary Delight’s brand values, target audience, and market competition. This phase included stakeholder interviews, user surveys, and a comprehensive audit of the existing website.
2
Design and Development
Based on our findings, we created wireframes and design mockups that embodied the brand's essence. Our development team then built a responsive, SEO-friendly website using the latest web technologies.
3
Testing and Launch
Before the official launch, we carried out rigorous testing to ensure flawless performance across all devices and browsers. Post-launch, we implemented continuous monitoring and optimization to enhance user experience and site performance.
Results
The transformation was as dramatic as a ground floor to penthouse journey. Before our intervention, Velocity Home Lifts was a $3.2 million business relying on a single, ineffective marketing channel. After our strategy implementation:
Google Search clicks increased from 274 to 1,730 over a 6-month period, a rise as steep as an express elevator.
Revenue soared to $4.5 million in less than 6 months, an ascent as swift as one of their own lifts.
Google Ads now yields multiple enquiries per day, a steady stream of potential customers.
Product awareness has expanded through Display ads, showcasing Velocity Home Lifts to a broader audience.
Meta ads saw improved targeting with a slightly higher CPA, but delivered higher quality leads, ultimately providing better value for their marketing investment.
Brand term searches have exploded, indicating increased brand recognition. Velocity Home Lifts was no longer the building's best-kept secret.
All leads are now centralised in their CRM, providing a clear overview of their sales pipeline and enabling more effective follow-ups.
Pixite’s unique approach created multiple marketing engines targeting each step of the audience journey. We engineered a comprehensive digital ecosystem, not just a single tactic. From the rebranded website to targeted ad campaigns and centralised CRM, every component works in harmony to boost Velocity Home Lifts’ online presence and streamline operations.
Our omnichannel plan, complete with a unique brand voice and remarketing strategy, ensured their message reached potential customers at every level.
Like installing a complex lift system, this project required careful planning and execution. Branding was completed in the first month, laying a solid foundation. By month three, the new website was up and running, smooth as Velocity’s own lifts. Campaigns have been optimised for over 6 months.
The takeaway is clear: Pixite delivers a cohesive, end-to-end solution across multiple digital marketing services. Our certified team creates a marketing strategy that elevates every aspect of your business, just like a well-designed lift system seamlessly connects every floor.
Impact
Increase in Website Traffic
Revenue Milestone
Growth in Google Search Clicks
Improvement in Lead Quality
James Garrett: “Pixite helped us turn a 3.2 million dollar business into a 4.5 million dollar business in less than 12 months.” It was as if they’d discovered a new button in their control panel, one that said “Turbo Growth”.
Craig Young: “Working with Pixite is a true partnership. The whole team are engaged and understand our business goals and needs.” It was clear that Pixite wasn’t just along for the ride – we were right there in the lift with them, pushing all the right buttons.
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