Growing A Shopify Store by 154%
Stepping Up Success: Our Footwear Store Story
In a competitive footwear market, made even more challenging by tough economic conditions, a specialty footwear store with over a decade of experience faced a significant hurdle. Despite offering unique, orthopaedic-friendly shoes catering primarily to women aged 35 and above, their online presence was minimal, and their brand was struggling to gain traction. With a basic Shopify store and heavy reliance on in-store sales, their growth was limited. Despite their expertise in fitting and recommending shoes for various foot conditions, their digital presence wasn’t fully capturing their unique value proposition.
This was their critical challenge: how to elevate their business to new heights in a saturated digital marketplace, while navigating an uncertain economic landscape. Despite these obstacles, with the right strategy, they managed to grow their Shopify store by an impressive 154%, transforming their online presence and unlocking significant growth potential.
Challenges
The specialty footwear store was tripping over three major hurdles:
- 1Their online storefront, built on the basic Shopify Dawn theme, was about as exciting as a pair of plain white socks. It failed to showcase their unique products effectively.
- 2The staff's vision was as mismatched as odd shoes, each with different ideas about their target audience. This discord led to marketing efforts that were as comfortable as shoes two sizes too small.
- 3Their digital marketing efforts, including Google Shopping campaigns and monthly EDMs, were yielding poor results, with low conversion rates and a net loss of email subscribers.
Strategy
Enter Pixite, ready to help this specialty footwear store find their perfect fit in the digital landscape. We laced up our strategy shoes and stepped in with a comprehensive plan:
1
Developed a new Shopify website, starting with a sleek prototype in Figma, designed to showcase their unique products as effectively as a well-lit shoe display.
2
Analysed existing demographic reports to identify their true audience: women aged 35+, allowing us to craft a tone and strategy that fit like a glove (or in this case, a perfectly sized shoe).
3
Ramped up their Google Ads budget and kicked off a targeted SEO campaign, focusing on specialty footwear terms and highlighting their identity as a purpose-driven ecommerce store.
4
Created intricate Klaviyo email flows, mapping out customer journeys with the precision of a master cobbler.
5
Optimised their Google Shopping campaigns to improve conversion rates, ensuring their products were showcased to the right audience at the right time.
6
Implemented a comprehensive digital strategy that included SEO optimisation, targeted ads, and UX improvements, creating a smooth customer journey from browse to purchase.
Results
The transformation was significant. Before our intervention, the specialty footwear store was struggling to make an impact online. After our strategy implementation:
Monthly orders jumped from 57 to 145, a substantial increase in just 12 months.
Online sales increased by 154%, with in-store sales also growing by 15%.
Total monthly sales more than doubled on average, with some months even quadrupling compared to the previous year, representing a significant increase in revenue.
The store achieved 6 sales records in just 7 months, demonstrating consistent and substantial growth.
Google Shopping conversion rate lifted from 0.8% to 1.9%, a significant improvement in performance.
Email marketing, previously a net loss, now attributes to 5.82% of total sales.
Website traffic grew from 8,440 clicks to 14,000 clicks over six months, a notable boost in online visibility.
The store now ranks in authority positions for keywords like 'orthopaedic footwear' and 'ndis approved footwear', improving their search engine presence.
Pixite’s unique approach created a comprehensive digital ecosystem, not just a single tactic. We engineered multiple marketing engines targeting each step of the customer’s journey. From the rebranded website to targeted ad campaigns and email flows, every component works in harmony to boost the client’s online presence and streamline operations.
Our omnichannel plan, complete with a unique brand voice and remarketing strategy, ensured the specialty footwear store’s message reached potential customers at every touchpoint.
Like crafting the perfect pair of shoes, this project required careful planning and execution. The initial website development and strategy laid a solid foundation. Campaigns have been running for over 12 months, continually optimised like breaking in comfortable shoes.
The takeaway is clear: Pixite delivers a cohesive, end-to-end solution across multiple digital marketing services. Our certified team creates a marketing strategy that supports every aspect of your business, just like a well-designed shoe supports every part of the foot.
Impact
Increase in Website Traffic
Increase in Impressions
In Sales Orders
Improvement on Sales
Chris Farrugia “I couldn’t recommend Liam and the Pixite team enough. Not only does Liam provide a premium service, his ability to educate and continue to go above and beyond for our organisation is incredible.”
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